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Slinging Hash On The Web- How To Attract Hungry Internet Users

August 31, 2011 By Leave a Comment

f_1money4.jpgWhat makes a good restaurant? Well, the obvious answers are the food, the staff, and the atmosphere. But what goes on behind the scenes and beyond the walls of the establishment is equally important to the place’s success. That is why restaurants of all sizes are creating web sites to support, promote and advertise their business.

You don’t have to be a four star, big city restaurant to establish a web presence. Even local cafes and brick and mortar eateries can use the web as a marketing tool. Consider these options:

- Post reviews of your restaurant on your site to attract new customers
- Post the menus so customers never have to scrounge around for take-out menus and your phone number
- Post web only promotional deals such as “two for one meals- so customers will be tempted to check the site regularly
- Encourage email feedback from you customers; they can contact the restaurant staff with suggestions or comments and viewers can read the exchanges

Earn a Competitive Edge
As with other big businesses, the food industry is highly competitive. So give yourself an extra edge and build an attractive, easily accessible web site. If you are not computer savvy, hook up with a reliable and experienced web hosting company that will get you up and running in no time. Here are some elements they may suggest including on your site:

- Basic information such as phone and fax numbers, hours of operation, the type of payment accepted, easy to follow directions including a map
- History of the restaurant and profiles of the main staff, including the owner, chef, pastry chef, host or hostess
- Convenient online ordering systems
- Exciting new menu designs
- Advertise weekly specials and promotions

The look of your restaurant, including the color scheme and logo, should be prominently displayed on your site. In this way, customers will feel an instant connection between the internet and the establishment. You can put your website address on all your merchandise as well in order to reinforce your web presence in your customers’ minds.

You will be amazed at the positive effects of having a functional web site. Your employees will spend less time fielding phone calls because customers can find just about everything they need to know by clicking a mouse. And a site also boosts the overall image of a restaurant; suddenly, even the local mom and pop joint has a more worldly air and a hint of sophistication.

As most restaurateurs know, there is nothing quite like the power of word of mouth. We bet some of your best customers hear about your food from a friend, who hears about it from a friend, and so on. A website is another sure fire way to start a buzz and garner new customers.

Having a website to promote, market, and advertise your restaurant is a smart move. Before you know it, all eating places will have them. We urge you to appease the hungry internet users out there today! When droves of new customers walk through your door you will be thrilled that you did.

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Spy on the Competition, Stay on Top

August 30, 2011 By Leave a Comment

f_0money5.jpgJust when you thought you had this whole online business thing mastered, it turns out that now you must become a secret super spy, break into your competitor’s databases and steal important documented information that you can put to use for your own benefit. So get your rope and mask ready because we’re going in!

Oh, and by the way, I’m just kitting. Spying on your competition doesn’t require a mask and a rope or any kind of illegal activities. It is a lot simpler than you think, and it could give you the edge you need to attract more targeted traffic, discover helpful content, score well with the SE’s and ultimately make more money. The truth is that the word “spy- is actually a little too strong of a word to describe what you need to do. I like to use it because of its theatrical value, so I will keep on using it throughout this article. I like to think I’m a dangerous man.

How do you find who your competitors are and how do you check them out? Easy, Google will do most of the hard work for you. Let me begin by telling you that this process, although simple, takes time to do it right. You must be thorough in your research if you really want to achieve the best results. If you are going to go on a mission, make sure you get the mission accomplished right. Let’s begin.

First, come up with the ten most relevant keywords in your website, the ones that are the most important to have good Search Engine rankings with. I’m sure you’re already working hard on getting a good spot on the major SE’s with these words. Now go to Google and do a search on every single one of them. The top ten listings that appear for every keyword are your most fierce competitors. Unless you already have top ten rankings for some of these keywords or some of the same websites rank top ten for more than one keyword, you will end up with a max of one hundred quality websites to “spy- on. Remember, take your time doing your research, do it right. Don’t try to do all sites in one day, it will be impossible. Make some time in your schedule throughout the week and concentrate on one website at a time.

When studying each website carefully, concentrate one five major aspects that you could benefit from: Content, Sales Letter, Affiliates, Keywords and Link Popularity. Let’s find out how.

Content

Content is one of the most important aspects of having a quality website. You can bet that a site with an excellent amount of helpful content is going to rank well with the SE’s and be appreciated by its visitors. Check for related content which you could incorporate in your site by using your own words and style of writing. Also make note of how this content is organized throughout the website and under what categories. Notice how many pages are dedicated to each category, and suck as much helpful content out of each page that could help you enhance your own pages even more. Learn from the experts, use what works for them and you will succeed.

Sales Letter

Ok “Super Spy-, it is time to put on a secret disguise (This gets cooler by the second). I want you to dress yourself as an average visitor who just found the website you’re spying on by doing a real search for a product or service he/she needs. Now, look and read the sales letter through the eyes of this visitor. I want you to take note of what phrases caught more your attention. What did you read that made you think: “This is a pretty convincing statement-? That is exactly the kind of information you want to extract out of the site, because you can easily put it to use on your own business. You know that if it had you convinced, it will most like convince your own visitors also. Make note of all the convincing arguments you can find, then “steal them-. Of course, by this I mean put them in your own words and use them for your own benefit. Many webmasters have spent a lot of time doing research and putting together a sales letter that will sell, and you can take advantage of that. Don’t you almost feel bad?

Affiliates

No matter what kind of online business or website you have, it is always a great thing to be affiliated with companies that will pay you for referrals that lead to sales. Being affiliated with a good company not only could bring you a lot of extra cash, it will secure the survival of your business by creating multiple income streams. This is crucial to the beginning online business person. If your main source of income goes down the drain, it won’t be the end of your business.

Spying on successful websites of related content to yours could lead you to high quality affiliate programs that you can create partnerships with and secure a successful future for your business and more income for you. Usually websites refer visitors to their affiliates by making a friendly suggestion about their products or placing a link to their website under a related category. They don’t want the customer forced to click on the link, but willing to do so. Search the links back to the company’s main website and check them out for yourself. If you like what you see and feel the product is worth representing, sign up for the program. The foundation of your business gets a lot stronger by having quality income streams.

Keywords

Keywords are “key- to getting targeted traffic to your site. After all, more than ninety percent of people online find what they are looking for by doing a search on a specific word or phrase that relates to what they want to find. Your website and the websites you are spying on already have one or more of the same keyword in common. Now you can check and see what other keywords these websites feel they need good rankings with. You could probably find some words that you could possibly insert on your site and improve the chances of getting noticed by the SE’s. You have nothing to loose here, it’s a simple procedure:

Go to the top of your browser and click on “View-. Now click on “Source-. A new window should open displaying the html code for the page that you are viewing. Locate the Meta Keywords Tag on the Head of the page. You will be able to see what keywords the webmaster felt were relevant to the content of that page and needed to be noticed by the Search Engines. Make note of the keywords or phrases that you could possibly work with. You can add these words later on your keywords Meta tag and insert them into the content of the page for increased value. The more relevant keywords your site has the more chances it has of getting noticed by the SE’s.

Link Popularity

Checking the link popularity of websites that rank top ten in Google could give you an idea of how many links you would need to place in order to rank higher. This is probably the easiest task to accomplish. There’s many websites that offer free link popularity checks. You can go to http://www.imomms.com/FreeTraffic.html under the Link Exchange category and use the free link popularity checker. Just type the url of the website your spying on and check their numbers. You could also check the websites that they are linking to and try to exchange links with them, since they are also most likely related to the content of your site.

As you can see, spying on other quality websites, although a little time consuming, is a simple task that if accomplished right could give you great results. It could help you add more quality content to your website, try new keywords, find new sources of income, discover what attracts more customers, increase your link popularity and get higher Search Engine rankings. It’s worth it! Try it out and you will see! So keep your mask and rope handy, your mission is about to begin!

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Why Will You Fail When You Create a Website?

August 29, 2011 By Leave a Comment

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Why Should You Create a website?

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A. What do you want when you create a website?

B. What to do to get what you want.

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A. What do you want?

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1. You may be in a non-profit organisation and want to post forthcoming events on the web. You don’t want to have thousands of visitors to the site. But wait – do you want to create a website for new members from the web? I found a new barbershop singer through my website.

2. You may have a small business selling locally. You’re happy with yellow pages. But wait – how many thousand words can you put in your yellow page advert?

There is no limit if you create a website.

Have you ever had someone keep you on the phone for half an hour of your valuable time with their questions? Wouldn’t it be nice to direct them to your website for answers and sales messages? Create a website!

Once you’ve written all those answers, wouldn’t it be profitable to have potential customers reading your answers? Create a website. A dentist has clients from a hundred miles away, from his website.

3. Perhaps you sell items weighing a hundred tons costing a million dollars. When you create a website you can still write as much information about your product as you like – not like the yellow pages. Then you can direct prospects to phone to make an appointment with your best sales staff.

4. You want to sell a product on the web. First create a website then get lots of traffic.

5. You want to make money on the web?!! without a product?!! No…I’m not laughing. Create a website. If you have lots of traffic you don’t even have to be good at selling to make some money with Google Adsense.

If you’re good at pre-selling then you can try affiliate marketing, or selling advertising on your site, or several other channels of income. Just create a website and get the traffic first.

B. What to do about it
To get high traffic you must give visitors what they want. Tricking Google will only get your domain banned from their listing.

Here are some things not to do when you create a website. If your visitors hit the back button their numbers don’t count.

1. Don’t use frames when you create a website – the search engines can’t find you, and the inventors of frames don’t use them on their own website.

2. It may be artistic to disguise your links, but you will lose customers. I visited a site that displayed just one big picture. I happened to pass my mouse over the picture on the way to the back button, and discovered links flashing on the screen. Apparently I had to click on bits of the picture to see any more!

3. Don’t use Flash when you create a website. If people are using ADSL they are unlikely to wait longer than three seconds before hitting the back button. If they’re on a 56K modem they might be prepared to wait ten seconds. You’ve just lost another client.

4. Don’t use big pictures when you create a website. If you have a photography site, use postage stamp sized pictures with the size stated in your coding, and ask the visitor to click for a larger picture. Telling the browser how high and wide your picture is will allow it to load after the text, so your visitor has something to look at meantime.

5. Don’t use irrelevant pictures when you create a website. One picture is worth a thousand words, but only if the picture is saying what you want it to say.
Why do people visit websites? It is NOT for entertainment. Their TV gives them all the moving pictures that they need. Even if it is an adult site, the visitor is really wanting to download digital information for later entertainment.

Information is what your visitor wants – When you create a website don’t waste your time and money on anything else.

A paid designer will use all sorts of clever artistic tricks – you now know that you will lose clients that way. More than 99% of new websites soon have to close because they have no traffic, which means no profit.

That is your biggest mistake. Instead, find what people want to know first, then give it to them.

So why create a website? Simple, you know more about your own subject than any show-off website designer. You don’t even need to understand HTML coding if you use SBI. You still should learn a little about HTML coding, but there are free lessons on my website.

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